Colour theory and psychology
This course teaches creative design skills and online marketing strategies to promote brands effectively.
You will learn tools like Photoshop, Illustrator, Canva, and marketing methods like SEO, social media, and paid ads.
It helps you build practical skills to create designs, grow businesses online, and start a career or freelance work.
SEO (search engine optimization)
SEO is the process of improving a website’s visibility on search engines like Google.
It includes optimizing keywords, website content, and backlinks to rank higher in search results.
This helps increase organic traffic, attract the right audience, and grow business online.
Layout and Composition
Layout and composition teach how to arrange text, images, and elements in a visually balanced way.
It helps create designs that are clean, attractive, and easy to understand.
This skill is important for making posters, social media posts, websites, and marketing materials look professional.
Content Marketing
Content marketing is the strategy of creating and sharing valuable content to attract and engage an audience.
It includes blogs, videos, social media posts, and other creative formats.
The goal is to build trust, increase brand awareness, and generate leads or sales.
Visual communication Basics
Visual communication basics teach how to share ideas and messages using images, colours, typography, and design elements.
It helps make information clear, attractive, and easy to understand for the audience.
This is the foundation for creating effective logos, posters, social media graphics, and marketing visuals.